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Mal-Aimée

After studied and worked at Nina Ricci, Léonie and Marius gave life to Mal-Aimée, a women ready-to-wear brand which is ultra sophisticated without losing its modernity. It is a signature which is modern, chic, poetic, and totally in tune of the time.

Who are you?
We are Léonie Hostettler and Marius Borgeaud, the two designers of MAL-AIMÉE. We are French-Swiss and we have created our brand in Paris in 2010 after working with Olivier Theyskens in Nina Ricci.

How did you start in fashion?
Fashion is the sum of elements that nourishes us: Music, dance and architecture. Many arts and references that translates our desire to express beauty.

How would you define your style?
The lady MAL-AIMÉE is multiple. She is feminine and androgynous, cultivated and be trust in herself, free and awesome in her pumps.

What inspires you?
The ambivalence, the duality and the contradiction. The seduction when she is fierce, the solemnity behind her beauty. The euphoric melancholia. The woman that inspires us is like a bird on a branch, frail, light and elusive.

What are you most proud of?
To propose clothes with exceptional quality, made in France down to the smallest details and finishes at an accessible price. The liberation of luxury!

Where can we find your collection?
Online on L'Exception, which we have lay our first trust. And in worldwide high-end multi-brand stores.

If your brand was a music, a movie, a cocktail...
It will be the quote of Michel Tournier « A melancholy song in which an unloved girl due to her infamous origin, becomes dangerously desired young girl »


More about the creatorShow less
  • WORLDWIDE SHIPPING
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    Return or exchange within 14 days

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    upon receipt of your parcel

  • PAY IN YOUR OWN CURRENCY
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    We accept all major currencies
    with a guaranteed fixe rate

  • L'Exception makes gifting easy

    Give a L'Exception gift card and choose our exclusive gift wrap by Papier Tigre

Follow @lexception on Instagram to discover the behind-the-scene of L'Exception

  • French Love leçon n°2.. / Sexy in @maisonlejaby ⠀
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Photographer : @iamcamiloacosta ⠀⠀
Directed by L'Exception.⠀
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#lexception #iamlexception #conceptstore #paris #fashion #design #shooting #fashionshoot #models #photographer #fallwinter #fw17 #fashion #vscocam #lexceptionclub #lexceptioncrew
  • Fun / Backstage de la story de septembre avec @nathacoffee :-) ⠀
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Photographer : @iamcamiloacosta ⠀
MUA : @clemenceogermayer 
Directed by L'Exception .⠀
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#lexception #iamlexception #conceptstore #paris #fashion #design #shooting #fashionshoot #models #photographer #fallwinter #fw17 #fashion #vscocam #lexceptionclub #lexceptioncrew
  • French Love.. / Sexy in @maisonlejaby⠀
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Photographer : @iamcamiloacosta ⠀
Models : @manegem ⠀
MUA : @clemenceogermayer ⠀
Directed by L'Exception .⠀
--⠀
#lexception #iamlexception #conceptstore #paris #fashion #design #shooting #fashionshoot #models #photographer #fallwinter #fw17 #fashion #vscocam #lexceptionclub #lexceptioncrew
  • Ne manquez pas la story de septembre, tous nos looks pour une rentrée au top ;-)⠀
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Photographer : @iamcamiloacosta ⠀
Models : @nathacoffee ⠀
MUA : @clemenceogermayer 
Directed by L'Exception .⠀
--⠀
#lexception #iamlexception #conceptstore #paris #fashion #design #shooting #fashionshoot #models #photographer #fallwinter #fw17 #fashion #vscocam #lexceptionclub #lexceptioncrew⠀
  • Délicatesse et Légèreté avec Mégane pour notre nouvelle story de septembre.... Link in bio !⠀
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Photographer : @iamcamiloacosta 
Models : @manegem ⠀
MUA : @clemenceogermayer ⠀
Directed by L'Exception.⠀
--⠀
#lexception #iamlexception #conceptstore #paris #fashion #design #shooting #fashionshoot #models #photographer #fallwinter #fw17 #fashion #vscocam #lexceptionclub #lexceptioncrew
  • Good Morning ! Bonne humeur sur le shoot de la story de Septembre avec le génial @nathacoffee :-)⠀
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Photographer : @iamcamiloacosta 
MUA : @clemenceogermayer 
Directed by L'Exception .⠀
--⠀
#lexception #iamlexception #conceptstore #paris #fashion #design #shooting #fashionshoot #models #photographer #fallwinter #fw17 #fashion #vscocam #lexceptionclub #lexceptioncrew
  • Coup de coeur pour le sac Hana de See By Chloé ! Retrouvez le vite sur notre nouvelle story :-) ⠀
Link in bio⠀
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Photographer : @iamcamiloacosta ⠀
Models :  @manegem 
MUA : @clemenceogermayer ⠀
Directed by L'Exception .⠀
--⠀
#lexception #iamlexception #conceptstore #paris #fashion #design #shooting #fashionshoot #models #photographer #fallwinter #fw17 #fashion #vscocam #lexceptionclub #lexceptioncrew
  • September story
Photographer : @iamcamiloacosta 
Models : Nathanaël Koffi, Megane Le Miel
MUA : Clémence Oger-Mayer
Directed by L'Exception .
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#lexception #iamlexception #lexceptioncrew #lexceptionclub #conceptstore #paris #fashion #design #shooting #fashionshoot #models #photographer #fallwinter #fw17 #fashion
  • Our new project "September story" is out ! 
Photographer : @iamcamiloacosta 
Models : @manegem 
MUA : @clemenceogermayer 
Directed by L'Exception .
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#lexception #iamlexception #conceptstore #paris #fashion #design #shooting #fashionshoot #models #photographer #fallwinter #fw17 #fashion #vscocam #lexceptionclub #lexceptioncrew
  • Encore merci à notre partenaire @cirocfr  lors de notre dîner d'anniversaire pour les six ans de L'Exception ! #iamlexception #instantciroc #lexception #party #birthday #lexceptionclub #lexceptioncrew
  • But first : coffee ! Bientôt le Weekend ! ☕️😊
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  • Basus ☀️
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  • Inspiration 💭
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  • TEASING : Les exclus L'Exception de la rentrée arrivent ! De belles surprises en perspective ;) .
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  • Mood 🍃
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  • Jusqu'au 21 septembre, découvrez la gamme "Active Line" de Repetto au Pop-Up Du Flagship ! Tout ce que vous attendiez du vêtement de sport : confort, élégance et technicité. Rendez-vous au Flagship ! 🔥
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